master in business analytics msc

Business Analytics (MSc)

Study a flexible, affordable degree with a Triple Crown accredited (AACSB, AMBA, EQUIS) business school.

Aston University empowers you to enhance your employability and tackle real-world problems with a curriculum enriched by strong links to industry.

Start date
September, January, May
Study mode
100% Online
Up to 48 months
Total tuition fees

Programme Overview

Our Business Analytics (MSc) programme will equip you with a broad range of analytical skills, from data visualisation to predictive modelling, ensuring you're prepared for the complexities of modern business challenges. This programme is tailored for those eager to master the art of interpreting and leveraging large data sets to improve business performance across any sector.

Delivered by the triple-accredited Aston Business School and accredited by the Institute of Analytics (IoA), this programme offers you enhanced employability, IoA membership benefits, and fast-track professional advancement opportunities.

Triple Accreditation: Aston Business School is proud to be among 1% of business schools worldwide with triple accreditation from AACSB, AMBA and EQUIS.

Professionally accredited: Accredited by the Institute of Analytics (IoA) as an IoA-recognised programme.

We’re amongst the best in the world for business: We’ve been ranked 66th in the world (and into the top 10 in the UK) in the 2024 QS World Rankings by subject for Business and Management Studies.

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What You Will Learn

  • Analytical Tools Proficiency: Become an expert in programming languages (Python, R, SQL) and spreadsheet applications (Excel, SPSS). These skills are crucial for advanced data analysis on large datasets in contemporary business analytics applications.
  • Data Visualisation and Descriptive Statistics: Learn data visualisation techniques and apply descriptive statistics to gain meaningful insights for the effective communication of data analysis to management teams.
  • Predictive Analytics: Develop and apply statistical and machine learning models to address real-world business problems. You will be able to showcase your skills in data manipulation and exploratory data analysis, and apply statistical methods to data.
  • Prescriptive Analytics and Modelling: Convert real-world problems into mathematical and spreadsheet models, utilising them for rational decision-making in businesses. Develop a deep understanding of modelling concepts and gain hands-on experience in efficiency and productivity assessment.
  • Project Management: Develop project management skills to support business growth and development in an international context. You will gain exposure to theoretical and practical tools, providing the capability to apply them in work-based situations.

Why Study Online With Aston University?

Aston Online offers various advantages, making it an appealing choice for prospective students globally.

Flexibility and convenience – fit your studies into your work/life balance.

Built for online – interactive, engaging, and purpose-designed curriculum available 24/7.

Affordable – spread the cost, pay monthly or in instalments, and earn as you learn.

Supported – dedicated student support and online tutors.

Expert tutors - staff with industry experience and experts in their fields.

Empowering creativity – complimentary full access to Adobe Creative Cloud tools for developing dynamic multimedia content and presentations through video, graphics and audio.

Transparent pricing – apply for free, with no hidden costs.

Ready for work and life – rigorous academic standards and a curriculum focusing on the skills sought by employers (for now and the future).

why study with Aston master in business analytics msc
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My advice to anyone considering the online portion of the course would be to absolutely go for it but make sure you plan your time effectively.

I would thoroughly recommend Aston Online! After it all, I have surprised myself with how much I have learnt, how much I have achieved and the different perspectives I can bring into both my work and personal life! I have found some fantastic friends and life-long mentors who have all been supportive throughout my journey and it has been the most rewarding experience I have done so far! I am actually considering coming back to do my DBA at Aston in the future!
Elijah Hunter-Finn, Business student
Elijah Hunter-Finn Business student

Career Prospects

In today’s data-driven world, expertise in business analytics is the keystone of industry leadership and innovation. Our MSc Business Analytics prepares you for a thriving career by providing in-demand skills that are the backbone of strategic decision-making.

With insights from data often providing the basis for competitive advantage in the marketplace, it’s not surprising that business analytics graduates are increasingly in demand. These transferable skills make Aston graduates highly sought-after by employers, opening doors to exciting careers.

Recent graduates have gone onto roles including:

Business Analyst: Identify opportunities and drive business transformation.

Data Analyst: Transform raw data into strategic insights, guiding decisions that shape the future of business.

Business Intelligence Analyst: Leverage data to mitigate risk and enhance security.

Performance Analyst: Dissect performance metrics to drive excellence and propel organisational achievements.

Operations Analyst: Refine business operations, ensuring peak performance and seamless process flows.

Credit Risk Analyst: Assess and mitigate financial risks, safeguarding the fiscal integrity of business in a fluctuating economy.

Analytics Executive: Lead in data-driven decision-making, crafting analytics initiatives that set industry standards.

Aston master in business analytics career prospects

Programme Structure

Embark on a transformative journey with our Business Analytics (MSc) programme. Dive deep into the core functions and innovative strategies that will equip you to lead and succeed in any business environment.

Each credit of study is equivalent to 10 learning hours (e.g. 15 credits reflects 150 hours of learning). 

Optional modules are reviewed each year and may change to reflect the expertise of staff, current trends in research, as a result of student feedback, or demand for certain modules.

Stage - Taught
Stage - Dissertation
Programme Learning Outcomes

Entry Requirements

One of the following

Additional requirements

Subject-specific requirements:

Applicants are also required to have taken the following quantitative modules at bachelor's level, achieving a minimum of 60%:

  • Mathematics 
  • Statistics 
  • Economics (micro / macro)
  • Finance 
  • Computer Science 
  • Any other quantitative disciplines

You will also need to provide

  • A professional reference
    • If you are a current student or recent graduate (within the last 2-3 years), we will ask for an academic reference
    • If you are currently employed and not a recent graduate, we will ask for a professional reference
  • An official academic transcript of your university grades to date
  • A completed application form.

Alternative entry requirements

We accept applications from candidates with relevant work experience who have not completed a graduate qualification.

We take a holistic approach in evaluating applications. The information contained on this website details the typical entry requirements for this programme for the most commonly offered qualifications. Applicants with alternative qualifications may wish to enquire prior to application whether or not their qualifications are deemed acceptable. For less commonly encountered qualifications this will be judged on a case-by-case basis in consultation with the academic admissions tutor.

Please contact our Admissions Team for advice before applying at:

English language requirements

Applicants whose first language is not English will be required to provide evidence of an English language qualification.

Find Out If You Qualify

If you have any questions about your eligibility or the application process, please get in touch with the Aston Online Admissions Team:


Call: +44 (0) 121 824 6374 

Our office is open Monday to Friday, 09:00-17:00 GMT

Contact Us

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Don't hesitate to reach out! Our friendly admissions team is ready to answer your questions and offer personalised guidance on eligibility and funding options.

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