Master of Science in Business Analytics
MSc (Online)
Study a flexible, affordable postgraduate business analytics degree with a Triple Crown accredited (AACSM, AMBA, EQUIS) business school and experts in online learning.
With Aston Online, online learners benefit from an immersive learning experience, dedicated support services, and a world-class digital campus. Transform data into insight, and insight into action with a curriculum enriched by strong links to industry.
Programme Overview
Our Business Analytics (MSc) programme will equip you with a broad range of analytical skills, from data visualisation to predictive modelling, ensuring you're prepared for the complexities of modern business challenges. This programme is tailored for those eager to master the art of interpreting and leveraging large data sets to improve business performance across any sector.
Delivered by the triple-accredited Aston Business School, our Business Analytics (MSc) programme will equip you with a broad range of analytical skills, from data visualisation to predictive modelling, ensuring you're prepared for the complexities of modern business challenges. This programme is tailored for those eager to master the art of interpreting and leveraging large data sets to improve business performance across any sector.
Triple Accreditation: Aston Business School is proud to be among 1% of business schools worldwide with triple accreditation from AACSB, AMBA and EQUIS.
We’re amongst the best in the world for business: We’ve been ranked 66th in the world (and into the top 10 in the UK) in the 2024 QS World Rankings by subject for Business and Management Studies.
Top 25 UK University: Aston University is ranked 21st in the UK in the Guardian University Guide 2025.
Runner Up for Graduate Employment: Aston University is the University of the Year Runner Up for Graduate Employment in The Times and Sunday Times University Guide 2024. Aston University is ranked at 18 for graduate prospects and at 22 for continuation rate.
Excellence in teaching and research: Rated 79% in the REF (2021) for research that is world leading or internationally excellent, Aston University has an excellent reputation for research which shapes and improves lives.
A global university: Aston University is in the top 10% of global institutions (top 10% of evaluated universities, QS World Rankings 2025) and is known for world-class teaching and strong links to industry.
Experts in online education: Aston Online programmes are carefully designed to offer flexibility without compromising on academic rigour. With a wealth of expertise in online pedagogy, we ensure that students receive a rich, engaging, and supportive learning experience.
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What You Will Learn
- Analytical Tools Proficiency: Become an expert in programming languages (Python, R, SQL) and spreadsheet applications (Excel, SPSS). These skills are crucial for advanced data analysis on large datasets in contemporary business analytics applications.
- Data Visualisation and Descriptive Statistics: Learn data visualisation techniques and apply descriptive statistics to gain meaningful insights for the effective communication of data analysis to management teams.
- Predictive Analytics: Develop and apply statistical and machine learning models to address real-world business problems. You will be able to showcase your skills in data manipulation and exploratory data analysis, and apply statistical methods to data.
- Prescriptive Analytics and Modelling: Convert real-world problems into mathematical and spreadsheet models, utilising them for rational decision-making in businesses. Develop a deep understanding of modelling concepts and gain hands-on experience in efficiency and productivity assessment.
- Project Management: Develop project management skills to support business growth and development in an international context. You will gain exposure to theoretical and practical tools, providing the capability to apply them in work-based situations.
Why Study Online With Aston University?
Aston Online offers various advantages, making it an appealing choice for prospective students globally. You'll receive the same qualifications and degree certificates as on-campus students. The degree certificate does not mention online delivery.
Flexibility and convenience – fit your studies into your work/life balance.
Built for online – interactive, engaging, and purpose-designed curriculum available 24/7.
Affordable – spread the cost, pay monthly or in instalments, and earn as you learn.
Supported – dedicated student support and online tutors.
Expert tutors - staff with industry experience and experts in their fields.
Empowering creativity – complimentary full access to Adobe Creative Cloud tools for developing dynamic multimedia content and presentations through video, graphics and audio.
Transparent pricing – apply for free, with no hidden costs.
Ready for work and life – rigorous academic standards and a curriculum focusing on the skills sought by employers (for now and the future).
Recognised for quality
Aston Business School is proud to be among 1% of business schools worldwide with triple accreditation
The course materials (audio and video) presented on Blackboard proved to be an invaluable repository of knowledge, contributing significantly to the depth of our understanding.
Career Prospects
In today’s data-driven world, expertise in business analytics is the keystone of industry leadership and innovation. Our MSc Business Analytics prepares you for a thriving career by providing in-demand skills that are the backbone of strategic decision-making.
With insights from data often providing the basis for competitive advantage in the marketplace, it’s not surprising that business analytics graduates are increasingly in demand. These transferable skills make Aston graduates highly sought-after by employers, opening doors to exciting careers.
Recent graduates have gone onto roles including:
Business Analyst: Identify opportunities and drive business transformation.
Data Analyst: Transform raw data into strategic insights, guiding decisions that shape the future of business.
Business Intelligence Analyst: Leverage data to mitigate risk and enhance security.
Performance Analyst: Dissect performance metrics to drive excellence and propel organisational achievements.
Operations Analyst: Refine business operations, ensuring peak performance and seamless process flows.
Credit Risk Analyst: Assess and mitigate financial risks, safeguarding the fiscal integrity of business in a fluctuating economy.
Analytics Executive: Lead in data-driven decision-making, crafting analytics initiatives that set industry standards.
Programme Structure
Embark on a transformative journey with our Business Analytics (MSc) programme. Dive deep into the core functions and innovative strategies that will equip you to lead and succeed in any business environment.
Each credit of study is equivalent to 10 learning hours (e.g. 15 credits reflects 150 hours of learning).
Optional modules are reviewed each year and may change to reflect the expertise of staff, current trends in research, as a result of student feedback, or demand for certain modules.
Modules
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Analytical Tools and Technologies '%3e%3cpath%20d='M11%2013H5V11H11V5H13V11H19V13H13V19H11V13Z'%20fill='%231C1B1F'/%3e%3c/g%3e%3c/svg%3e)
30 credits
This module will teach students the tools and technologies required to carry out advanced data analysis on large datasets, such as those found in many contemporary applications of business analytics. These include programming languages, such as Python, R, and SQL, as well as spreadsheet applications, such as Excel and SPSS, that are now commonly expected by organisations employing data analysts.
Descriptive Analytics
30 credits
Equipped with the essential tools to effectively communicate data insights within your organisation, you will explore powerful visualisation techniques for presenting complex information clearly and concisely. Additionally, you will gain a strong foundation in descriptive statistics, enabling you to extract meaningful information from data sets. Through practical exercises, you'll hone your skills in applying these techniques to craft
compelling business reports and confidently present your data analysis findings to management teams.
Predictive Analytics
30 credits
The module will teach students to develop and apply statistical and machine learning models to address real-world business problems, such as demand forecasting, dynamic pricing and customer churn prediction. Students will learn to use a broad variety of data manipulation techniques, including dataset merging, summarisation, data cleaning and transformation, perform exploratory data analysis, and apply statistical and machine learning methods to cross-sectional and time series data.
Prescriptive Analytics
30 credits
This module will focus on turning real-world problems into mathematical and spreadsheet models and examine how you can use models to help rational decision-making in organisations. You will develop a deep knowledge and understanding of the main modelling concepts and you will be able to quickly identify problems and situations in business where the use of those models can be beneficial. The module also aims to provide you with hands-on experience on implementing an efficiency and productivity assessment using methods such as Data Envelopment Analysis or Stochastic Frontier Analysis.
Modules
Aston Global Advantage
30 credits
The Aston Global Advantage module enables students to assess their personal development during the programme, consolidate their learning, and plan how to improve still further. Valuable personal development includes the ability to research, synthesise and evaluate varied sources, and understand and design a research project. These skills equip students well for critical thinking and lifelong learning after their degree.
Research Project
30 credits
The program ends with a research project where students will get the opportunity to design their own learning experience which applies to their specific area of interest. The purpose of this project is to act as a springboard for their future career. There are several ways to complete this project including the following:
· A consultancy project on behalf of a client or organisation
· A business plan for their own business
· An Industry/themed research project
On successful completion of this programme, students will be able to:
- Design, develop, and evaluate projects that involve advanced forms of data manipulation (data access, integration, aggregation, and filtering).
- Assemble descriptive statistics methods to support the management of an organisation in various decision-making contexts.
- Formulate presentations of business information via data visualisation following relevant principles and guidelines.
- Design, develop and evaluate predictive modelling solutions to practical business problems.
- Construct quantitative models for decision making.
- Design analysis of performance of units within organisations or organisations within an industry sector to provide insights on their relative performance.
- Design and develop independent research, including planning a research project, defining its aims and objectives, conducting a literature review, selecting appropriate methods, conducting empirical analysis of relevant data and presenting a well structured, lucid report with appropriate conclusions.
- Acquire transferrable professional skills such as project management, team work, and leadership.
We may update our programmes to reflect best practices and academic developments. If we do, we’ll let you know of any changes at the earliest opportunity by updating our programme webpages. If you have already received an offer, we’ll write to you directly to let you know of the changes.
After my review of several ranking sites and with the accreditations of AACSB, EQUIS and AMBA, Aston Business School was my obvious choice.
Entry Requirements
One of the following:
- A UK 2:2 (lower second-class honours) degree.
- Equivalent international degree recognised by Aston University. Click here for more information or contact our Admissions Team to check your eligibility:
*Applicants whose first language is not English will be required to provide evidence of an English language qualification.
Alternative entry requirements:
We take a holistic approach to evaluating applications and accept applications from candidates with relevant work experience who still need to complete a graduate qualification. Contact our Admissions Team for a consultation before applying: enquiries@astononline.ac.uk
Additional requirements:
Applicants are also required to have taken the following quantitative modules at bachelor’s level, achieving a minimum of 60%:
- Mathematics
- Statistics
- Economics (micro / macro)
- Finance
- Computer Science
- Any other quantitative disciplines
A professional reference: - If you are a current student or recent graduate (within the last 2–3 years), we will ask for an academic reference.
- If you are currently employed and not a recent graduate, we will ask for a professional reference.
English language requirements:
To be accepted onto our programmes, you must be able to satisfy the University's English language requirements. We aim to make your application process as easy as possible, however in all cases we reserve the right to request an English language qualification and / or conduct an interview.
We accept a wide range of English language qualifications including:
IELTS Academic and IELTS Academic Online
IELTS One Skill Retake
TOEFL and TOEFL iBT
Oxford ELLT (Global and Digital)
Pearson Academic (PTE)
Password Test
Language Cert International ESOL SELT
Kaplan Test of English (KTE)
Cambridge Advanced Test (CAE)
Cambridge Proficiency Test (CPE)
Tests must be taken within the last 2 years from the start date of the course you are applying to study at Aston University.
Find Out If You Qualify
If you have any questions about your eligibility or the application process, please get in touch with the Aston Online Admissions Team:
Email: enquiries@astononline.ac.uk
Call: +44 (0) 121 824 6374
Our office is open Monday to Friday, 09:00-17:00 GMT
FAQs
What specific software and tools will you use throughout our Aston online Business Analytics (MSc) programme?
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In this programme, you'll use tools like Python, R, SQL, Excel, and SPSS for data analysis and visualisation. These are essential for mastering predictive analytics, modelling, and project management to solve real-world business challenges.
How does our online Business Analytics (MSc) programme integrate real-world business problems into the curriculum, and are there opportunities for practical experience?
This online programme integrates real-world problems through case studies and industry collaborations. The curriculum also emphasises practical experience, offering hands-on learning with tools like Python, R, and Excel.
How relevant will my degree be?
Your online Business Analytics (MSc) degree is highly relevant, equipping you with advanced analytical skills and practical experience. The curriculum aligns with industry needs, preparing you for a successful career in business analytics.
What are the benefits of studying our online Business Analytics (MSc) programme?
The online Business Analytics (MSc) programme has been carefully designed to train world-class business analytics professionals for different industry sectors. This programme will equip you to unlock the transformative potential of data analytics insights and propel your organisation towards innovation and strategic leadership.
Balancing academic excellence and industry relevance, the programme offers a holistic curriculum that seamlessly integrates the theoretical rigour of data analysis with practical applications, ensuring you graduate with the ability to translate insights into actionable strategies.
How will I be assessed?
Online students will engage in a variety of regular formative and timetabled summative assessment activities, where assessment modes and formats closely mirror relevant professional and industry contexts.
- Formative assessment set by the module content will include short tasks, quiz-format tests, and production of outcomes to check knowledge and competence.
- A combination of tutor-graded practical coursework assignments, projects, and automated assessment formats will be used to provide a structured summative assessment for each module.
- In all assessments, online students will benefit from detailed assessment rubrics provided from the beginning of the module to guide their effort and achievement.
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