The key components of a Business Analytics (MSc) degree

The ability to extract meaningful insights from vast datasets and apply them to business principles is a skill that spans a huge range of industries. The indispensable skills used to transform raw data into actionable insights for informed decision-making are taught through Aston University's Master of Science in Business Analytics (MSc) programme. The aim is to supply students with the necessary tools to excel in this growing area of expertise. 

Our programme is meticulously designed to blend theoretical knowledge with practical applications so that graduates are ready to meet the demands of the modern workforce.

Here, we outline the key components of this comprehensive programme, from core subjects to career prospects, all designed to prepare students for success in the field of business analytics.

Core subjects: A strong foundation

At the heart of Aston University's Business Analytics MSc programme are core subjects that provide a solid foundation in essential areas of business analysis. These include programming, data visualisation, statistical modelling, and decision-making frameworks—tools essential for turning data into value.

Analytical tools and technologies: This module builds hands-on proficiency in widely used tools like Python, R, SQL, Excel, and SPSS. These technologies are the backbone of modern analytics and are important for working with large datasets across business functions.

Descriptive analytics: Learn to extract meaning from raw data through statistical summaries and visualisation techniques. This core skill is vital for communicating findings clearly and influencing business strategy.

Predictive analytics: Explore forecasting and statistical modelling methods to anticipate trends and behaviours. From predicting customer churn to informing pricing strategy, these skills help businesses stay competitive.

Prescriptive analytics: Tackle real-world business challenges by translating them into models for optimisation and decision-making. You'll gain practical experience in modelling efficiency and productivity using approaches like Data Envelopment Analysis.

As the demand for data-informed decisions grows, these modules form the foundation of a business analyst's ability to act as a strategic advisor.

 

Practical applications and real-world projects

Our MSc in Business Analytics focuses on theory while emphasising practical applications and real-world projects that give hands-on experience. This approach ensures that students are proficient in academic concepts and skilled in applying their knowledge to solve real-life industry problems.

Throughout the programme, students tackle live business challenges and case studies developed with industry partners. You'll build consultancy and project management skills while applying analytical thinking to Environmental, Social, and Governance (ESG)-focused issues and other pressing business needs.

Modules like The Aston Global Advantage give students the chance to personalise their development and craft a future-ready career plan. This module includes guided reflection, tailored career coaching, and skill-building that extends well beyond graduation.

Your final research project is an academic exercise and an opportunity to design your learning journey around a topic that aligns with your professional goals, supported by expert mentorship. According to a report by McKinsey, data-driven organisations are "23 times more likely to acquire new customers, 6 times as likely to retain existing customers, and 19 times more likely to be profitable."

 

Career prospects and potential roles

Graduates are highly sought after across various industries, including finance, healthcare, retail, and technology. The skills acquired during the programme open doors to a wide range of career opportunities.

• Business Analyst: Improves processes, uncovers efficiencies, and leads strategic initiatives.
• Data Analyst: Delivers insights that guide product development, customer strategy, and business growth.
• Business Intelligence Analyst: Harnesses data to reduce risk and improve performance.
• Operations Analyst: Streamlines business operations for enhanced agility and impact.
• Performance Analyst: Uses metrics to drive continuous improvement across teams.
• Credit Risk Analyst: Evaluates financial exposure and advises on risk strategy in volatile markets.
• Analytics Executive: Leads the implementation of analytics frameworks that shape business direction.
• Chief Technology Officer (CTO): Oversees data and tech infrastructure, driving innovation and strategic advantage.

Graduates have gone on to roles at organisations like Deloitte, NHS, HSBC, Jaguar Land Rover and Essence Global, proof of the programme's relevance and reach.

With industry accreditation from the Institute of Analytics (IoA), you'll also gain exclusive professional membership benefits that enhance your credibility and connections in the field.

 

The future of Business Analytics

As businesses adopt digital-first models and data becomes central to every decision, the need for skilled business analysts will only grow.

Our MSc in Business Analytics is designed for this future. It delivers a flexible, globally recognised education that balances deep technical training with business relevance, all from a university ranked 2nd in the UK and Top 10 in Europe for Business Analytics (Eduniversal).

 

By providing a comprehensive education that balances theory with practical application, the programme prepares graduates to take on the challenges and opportunities that lie ahead. Our programme is an excellent choice for those looking to advance their careers in this growing field.

 

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With flexible online study, expert support, and an internationally recognised qualification, this programme offers a powerful step forward for anyone looking to transform their career through business analytics.